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JINTANA
FOOD CO., LTD was established on January
14th, 1993 with a registered capital of Baht 15 million for the production
of candies under the ”Jelfy” Brand. The company is owned by two main
groups of shareholders, the Nanapan Group, which is the main shareholder,
and the Osotspa Group. Following discussions among the company‘s
directors, the business was further expanded by raising registered capital
to Baht 65 million, opening the way to many more opportunities. In
addition, the company received Board of Investment promotional privileges
on September 8th, 1995.
The
new highly modern factory and production facility of Jintana Food is located
on an area of 5 acres within Industrial Zone 3, Kabinburi Industrial Zone,
Prachinburi province. The company has also received financial support
valued at Baht 80 million from the Industrial Finance Corporation of Thailand,
the Export Import Bank of Thailand and Siam City Bank Public Company
Limited.
UNTAPPED
POTENTIAL IN THE CANDY MARKET
Thailand’s
market for gummy candy is worth between Baht 400-500 million annually.
The average rate of market growth stands at around 25 percent per year.
It is anticipated that the market of candies in Thailand will continue
to grow. In developed countries the market for soft and hard candies
is split in the ratio 80:20. Marketing and sales strategies consequently
concentrate on expanding marketing operations and continuously improving
products. The company continually invests in advertising campaigns
to promote awareness of its candies in existing and new market areas.
Exports
have also increased progressively with new product orders from overseas
arriving every day. Currently, Jintana Food exports to Malaysia,
the Philippines, Singapore, Hong Kong, Taiwan, Lebanon, Myanmar, Laos and
Vietnam. Plans exist to penetrate markets in the Middle East,
the U.S., Canada and Japan in the near future.
See
more of the factory's pictures in Our Technology section
See an interview of Mr. Noppadol Tantiponganant, Managing Director of Jintana
Food Co., Ltd.
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